HOA website builders vs. custom websites: Which one is right for you?
So you need a website for your HOA, but you aren’t sure if your team can manage building one without professional help. This article will help you decide what options are available to your association.
Table of contents
What is a website builder?
A website builder is a software program or tool that allows you to design and create a website without having to use code. In theory, you should be able to design the entire website by yourself without requiring assistance from a designer or developer.
Drag-and-drop builder software lets the user upload images and add text to a template provided by the program/company.
How it works
Select a website builder
Start by selecting the website builder. Some website builders will offer free websites, but those plans are not recommended for an HOA community (more on that later).
Both online and offline website builders exist. Offline website builders need to be installed first, making them more secure, but less convenient. You will have to use the same computer in order to get to the program and make updates or changes to the site. Online website builders are used in a web application like Google, meaning you can access it from any computer.
Choose an appropriate template
Next, explore the templates available to you. The template will define the look and feel of your website. HOAs will probably need a membership or community type template, but there may be other options that work for your association.
Make sure there is an option to create a password-protected section. HOAs in Florida (and condominiums in Wisconsin) are legally required to have a password-protected section on their sites, but every community can benefit from having a members-only section to keep sensitive materials inaccessible to the public.
Look for an example that has a “login” option, usually located on the top right of the homepage.
Plan before you build
Figure out what pages you will need before you get to building. This will make the creative process easier to complete.
Usually, HOAs need a homepage, an about us section, contact information and an amenities page. Some will also have pages for sales and rentals, events, reservations, forms and online payments. Decide what should go in the password-protected section, and what will be available to the public.
Make your website
After you have a plan, it’s time to get to work. Build your HOA website using the template you selected. Drag-and-drop images and enter your text. Ensure the website reflects the tone and personality of your HOA. Your logo and colors should be easy to spot.

Pick a domain name
Select a domain name that makes sense. Ideally, you want to just use the HOA’s name so that members can find the site right away. However, if the name is already taken, you might have to get creative.
Many website builder companies offer a free domain name search tool so you can see what names are available. While you don’t have to choose a “.com” ending, that is the most common and easiest to find.
Once you’ve found the right name, buy it through an official registrar. It’s important to know that if you are publishing your site under a free account, the company may give you a default domain name that may not correspond with the HOA. This won’t be helpful to owners.
Alternatively, you can pay for a custom domain name, or upgrade to a paid plan.
Select a web host provider
Web hosting is like a storage house for your website. A host ensures it is accessible on the internet. There are different types of hosts, including virtual private server, shared hosting, managed hosting and cloud hosting.
You may not need to think about this step though. Many website builders bundle hosting services with security, domain registration, site building, and other tools to simplify the process.
Examples of general website builders
- Wix
- Squarespace
- Jimdo
- WordPress
Examples of HOA-specific website builders
- HOA Sites
- HOA Start
- HOA Express
What is a custom website?
Custom websites are websites that have been designed in a personalized way based on instructions from a client. A designer or developer works with you to find out what you are looking for, and creates something truly unique.
It’s not just design that makes a website different from others. Some clients, including HOA communities, may need specific functionalities that most website builders don’t offer.
How it works
The person, company or association contacts a developer or designer. You provide information such as what the goal of the website is, what pages are needed, and what the site should look like.
Another great thing about working with a professional is that you can share information about who will be using the website. This allows you to provide your community with an amazing user experience.
In most cases, the developer will provide a quote.
Since the website is customized, the price range for a custom site can be very big.
If you agree to the price, the developer will get to work. There could be two, three or four rounds of edits depending on the complexity of the site and your expectations.
You will still need to select a domain name, and may need to find a web host provider if the developer doesn’t do that for you.
Costs
Website builders cost much less than custom website services.
You can technically build a website for free using a website building platform. However, free hosting plans come with several limitations and have very limited storage. You might even see unwanted ads on your website.
In most cases, you can expect to pay $200 – $1000 to create and publish your HOA website, depending on many variables like storage and feature requirements, level of support, and how many users will need access to the backend of the website.
A custom website can cost anywhere from $500 to $10,000 (or more) depending on the complexity of design, features, and functionality. However, a basic site typically ranges between $2,000 and $5,000 when built by a professional designer or agency.
Which option is right for me?
Now that you have a clearer understanding of your options, you can make a more informed decision.
There are pros and cons to each option. If your HOA has a tight budget, or you are a small community, then creating your own site with the help of a website builder is recommended.
If you have a large community, need very special functionalities, or want to promote the site to attract buyers, then consider hiring a professional to create the website for your association.
But, there is a third option. You can work with HOA Sites to enjoy the best of both worlds!
Choose the option that combines affordability with customization
HOA Sites provides clients with a platform that makes it easy for them to build their own sites. But the templates they offer are not mass produced. Instead, the company’s web designers make a custom template for every community. And, the websites are designed specifically with HOAs in mind.
In addition to having standard HOA pages, you will have access to over 60 features including accounting, online payments, email, text messaging, maintenance requests, document storage, and much more.
From there, clients can add text and photos directly to the pages. If you can use Word or Google Docs, you can use HOA Sites.
One of the best parts about working with HOA Sites is the Personal Project Manager. Every client gets one. This person offers suggestions and their expertise while you build your web pages. That means that even though you build the web pages yourself, you still have someone to assist you during the process.
They will also make sure you understand how to use your website, ensuring you get the most out of it.
Finally, HOA Sites uses one of North America’s greatest data centers, Rackspace, to host its servers. Rackspace employs best practices to provide a secure and stable hosting environment for all of its sites.
Now for the cost. You’re going to be surprised. HOAs can get a unique website from HOA Sites for as little as $600 a year. You’d be hard pressed to find another HOA website company that offers so much at such an affordable price.
Conclusion
Every HOA should have a website. Websites make it easier to communicate with residents, free up time for staff, and can even reduce delinquent payments. If you feel uncertain about building a community website on your own, but aren’t in a position to spend thousands of dollars, consider HOA Sites. Enjoy a custom HOA website at a fraction of the cost.