The Good & Bad Of Your Homeowners Association Using Social Media

Social media has become a major part of everyday life for many people as it has tremendously changed the way we communicate.  For businesses, social networks are either a great source of growth or a letdown.  If your homeowners association recognizes the advantages and disadvantages associated with these platforms, it can profit rather than lose from using them.  What positives and negatives should your HOA be familiar with?

 

Previously, HOA boards designed newsletters which involved having them printed and distributed to their communities.  A process that was not only costly but also time wasting as several people never took the time to read them.  But now, with social networks and the HOA website, you can design newsletters and post them for free within seconds.

 

When you publish a post, you could include links to HOA laws, annual reports, and other data that homeowners might find helpful.  If you discover any errors or need to make changes, the corrections can be made easily and quickly through a phone or computer.

 

You have probably heard of the Facebook scandal where many users’ data was stolen and misused.  For that reason, you cannot rely on social media to disperse sensitive data that only HOA members should have access to.  Always keep this issue in mind and only use social media for general, unrestricted information and the HOA website for relaying confidential data.

 

Social channels are meant for positive outreach, but some members use them in a negative way against the board and fellow homeowners.  In order to avoid this issue, make sure your accounts are managed so inappropriate content is blocked promptly.  Your HOA will definitely benefit from social media if you utilize it properly to inform, influence, and engage members.  Consider hiring a professional to be in charge of your social accounts to take your association to the next level.